The Ethnography of Communication as Applied Methodology: Insights from Three Case Studies
Authors: Witteborn, Saskia; Milburn, Trudy; Ho, Evelyn Y.
Source: Journal of Applied Communication Research, Volume 41, Number 2, 1 May 2013 , pp. 188-194(7)
Abstract:Based on three case studies in organizational, health, and institutional settings, we show that research processes and outcomes can have different logics for scholars in the field, for clients, and other participants. We illustrate how applied work prompts researchers to reflect on their shifting research goals and outcomes in the context of interaction with participants and clients.
Document Type: Research Article
Publication date: May 1, 2013