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The Ethnography of Communication as Applied Methodology: Insights from Three Case Studies

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Based on three case studies in organizational, health, and institutional settings, we show that research processes and outcomes can have different logics for scholars in the field, for clients, and other participants. We illustrate how applied work prompts researchers to reflect on their shifting research goals and outcomes in the context of interaction with participants and clients.
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Keywords: Applied Research; Ethnography of Communication; Facilitation; Health Communication; Migration; New Technology

Document Type: Research Article

Publication date: 2013-05-01

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