Crisis Communication and the Underserved: The Case for Partnering with Institutions of Faith

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Abstract:

A continuing program of research points to faith and spirituality as a critical resource in managing psychological duress, especially among minority communities in the United States. The current essay argues for crisis communication research and campaign efforts that partner with religious organizations in order to reach historically underserved and at-risk communities.

Keywords: Crisis Communication; Diversity; Faith; Spirituality

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/00909882.2011.608692

Publication date: November 1, 2011

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