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Using Communication Infrastructure Theory to Formulate a Strategy to Locate “Hard-to-Reach” Research Participants

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In health-communication research, participants who are disproportionately affected by health disparities are often “hard-to-reach,” making them difficult to identify for formative research. This study used communication infrastructure theory (CIT) to create a strategy for locating a specific subset of residents—those who use 911 for healthcare—within a low-income Atlanta community. Findings suggest the need for strategies that involve employing both the communication channels that are part of the neighborhood storytelling network and the community's discursive spaces, more specifically the communication hot spots and community comfort zones located within the community's built environment.
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Keywords: Communication Infrastructure Theory; Communication Outreach; Formative Research Strategies; Hard-to-reach Populations; Health Communication

Document Type: Research Article

Publication date: 2011-05-01

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