This manuscript details an investigation of memorable messages that help students navigate college life using a control theory framework. Researchers conducted face-to-face interviews with 61 undergraduate students who recalled a specific memorable message that helped them as they navigated college. Results of this formative study show the majority of participants' memorable messages were academic, and approximately 70% reported changing their behavior when recalling the message. Findings include categories of messages, challenges and topics, message sources, and changes in behavior and attitudes as a result of recalling the message. Additionally, the authors discuss responses to the study findings by college personnel that highlight the applicability of the research.