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Point of Practice: Keeping “Health” in Health Communication Research and Practice

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Abstract:

A review of my research in health communication leads to the presentation of eight insights that may be applied to the practice of health communication. The significance of collaboration and work in health communication practice settings, ranging from public health departments, to clinics, to participation in the Institute of Medicine guides the discussion of three broad principles that inform my health communication research. In both cases, a core emphasis is given to keeping “health” in health communication research and practice.

Keywords: Behavior Adaptation; Memorable Messages; Metaphors; Unintended Effects

Document Type: Research Article

DOI: https://doi.org/10.1080/00909882.2010.536848

Publication date: 2011-02-01

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