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The Effects of Subjective Camera and Fanship on Viewers' Experience of Presence and Perception of Play in Sports Telecasts

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This study examines the use of subjective camera, and its impact on fans' and nonfans' experience of presence and subjective evaluations of play. In a mixed-measures experiment, high, moderate, and low sports fans viewed 16 plays from a college football game shown via either subjective or objective camera. The study found that plays viewed through the subjective camera elicited a significantly greater sense of spatial presence as well as presence as engagement. Presence also varied as a function of participants' degree of fanship. Subjective evaluations of game play were also a function of sports fanship.

Keywords: Fanship; Media Effects; Presence; Sports Broadcasting

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/00909880903233192

Publication date: November 1, 2009

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