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WARNING - The Existing Media System May Be Toxic to Your Health: Health Communication and the Politics of Media Reform

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Abstract:

Our physical health depends, at least in part, upon the health of our media environment. Unfortunately, the commercial media system produces countless messages that not only misinform Americans about their health but also actively promote unhealthy behaviors. Rather than taking the existing media system as a given, this commentary argues that health communication scholars should work with media reformers to transform the media system in ways that advance public health goals. In particular, the ongoing regulatory struggle over low-power radio provides an important opportunity for health communication scholars and media reformers to join forces.

Keywords: FCC; Health Communication; Media Policy; Media Reform

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/00909880701245307

Publication date: May 1, 2007

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