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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 24, Number 4, 8 August 2014

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Determinants of website traffic: the case of European fashion apparel retailers
pp. 411-430(20)
Authors: Molla-Descals, Alejandro; Frasquet, Marta; Ruiz-Molina, Maria-Eugenia; Navarro-Sanchez, Enrique

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Private label brands: major perspective of two customer-based brand equity models
pp. 431-452(22)
Authors: Calvo-Porral, Cristina; Lévy-Mangin, Jean-Pierre

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Italian luxury fashion brands in China: a retail perspective
pp. 453-477(25)
Author: Bonetti, Francesca

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