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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 24, Number 2, 15 March 2014

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Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
pp. 145-165(21)
Authors: Bruwer, Johan; Burrows, Nicole; Chaumont, Sylvia; Li, Elton; Saliba, Anthony

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Applying transaction utility theory to sales promotion – the impact of culture on consumer satisfaction
pp. 166-185(20)
Authors: McNeill, Lisa S.; Fam, Kim Shyan; Chung, Kim

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Cherish your loved ones – the role of the feeling of care and security in advertising
pp. 213-230(18)
Authors: Huber, Frank; Meyer, Frederik; Weihrauch, Andrea; Weisshaar, Isabelle

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The dimensions of storytelling by retail salespeople
pp. 231-241(11)
Authors: Gilliam, David A.; Flaherty, Karen E.; Rayburn, Steven W.

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