What is a retailer?

$53.17 plus tax (Refund Policy)

Buy Article:

Abstract:

In the literature, the term ‘retailer’ is one that is typically applied to the retail organisation. Based on 14 key informant interviews, with senior executives in and around the retail sector, the question ‘what is a retailer’ met with some surprise as this question has not been posed before. This commentary explains how the term is more specifically understood by senior practitioners and, from this, identifies key elements that constitute a retailer as an individual.

Keywords: definition; product; retail intuition; retailer; tasks

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/09593969.2013.792744

Affiliations: Manchester Business School, Manchester, UK

Publication date: July 1, 2013

More about this publication?
Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more