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Retail recovery from natural disasters: New Orleans versus eight other United States disaster sites

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Abstract:

This study seeks to determine retail recovery patterns after a natural disaster and to provide useful information for areas recovering from a major disaster. The New Orleans metropolitan area serves as the primary area studied in this research due to Hurricane Katrina's status as the most costly natural disaster in the history of the United States. Eight additional cities that were impacted by natural disaster were also investigated in order to compare and contrast the retail recovery rate ofthese cities to New Orleans across 10 retail categories. The Yellow Pages telephone book and the United States Census of Retail Trade were utilized to determine recovery rates and the existence of possible patterns of recovery in each of the 10 retail categories. The analysis also includes a provision for population shifts due to the respective disasters. The results, which demonstrate both consistencies and inconsistencies across the disaster recovery areas, are discussed and future direction for retail recovery research is advanced.

Keywords: Hurricane Katrina; New Orleans; United States Census of Retail Trade; natural disasters; retail recovery

Document Type: Research Article

DOI: https://doi.org/10.1080/09593969.2011.619665

Affiliations: 1: Joseph A. Butt, S.J. College of Business,Loyola University New Orleans, 6363St. Charles AvenueNew OrleansLA70118, USA 2: Department of Marketing,Campbell University, Lundy-Fetterman School of Business, 110 Main StreetBuies CreekNC27506, USA

Publication date: 2011-12-01

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