Skip to main content

Retailing in Indian malls: antecedents to retailers' preferences for mall-store space

Buy Article:

$47.00 plus tax (Refund Policy)

Growth in organized retail formats in India has been boosted by the liberalization policies pursued by the government. The transformation in the retail landscape is apparent, as malls are being set-up across the country. Research has given priority to customers' perception and behaviour towards malls. There is little research from the retailers' perspective. This paper explores retailers' satisfaction towards malls. The analysis revealed three key variables: mall management, ambience, service and entertainment facilities. Retailers' satisfaction with malls is affected by efficient mall management and can be increased by professional mall management, arrangement of stores, promotional activities and inclusion of anchor stores.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: Indian malls; ambience; entertainment; mall operators; retailers

Document Type: Research Article

Affiliations: 1: Indian Institute of Management - Rohtak, Haryana, India 2: Institute of Technology and Science, Ghaziabad, Uttar Pradesh, India

Publication date: 2011-05-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more