Skip to main content

Retailer internationalization: overcoming barriers to expansion

Buy Article:

$55.00 plus tax (Refund Policy)

This paper develops an understanding of the barriers to retailer foreign market expansion focusing on SME retail firms. A qualitative methodology was adopted to obtain a holistic understanding of the key barriers to international expansion experienced by retailers from both the firm and industry-level perspectives. In light of the findings from the case companies and industry organizations in this study, the paper concludes that the main barriers to foreign market expansion experienced by SME UK retailers, both at the entry and growth stages, comprise internal and external factors. This paper not only provides an understanding of the barriers encountered by SME retailers but also considers how such problems may be overcome.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: SME retailers; barriers; case study research; retailer internationalization

Document Type: Research Article

Affiliations: 1: Department of Business, Retail and Financial Services, Ulster Business School, Coleraine, Northern Ireland 2: School of Management and Business, University of Wales, Aberystwyth, UK 3: Department of Marketing, Supply and Strategy, University of Glamorgan, Pontypridd, UK

Publication date: 2009-07-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more