Skip to main content

Employee loyalty: an exploration of staff commitment levels towards retailing, the retailer and the store

Buy Article:

$55.00 plus tax (Refund Policy)

Securing the commitment of employees can generate a number of organisational benefits, such as reducing recruitment costs and improving interactions between customers and employees. For retailers, a loyal workforce can therefore represent a source of differentiation and competitive advantage. Despite this, few retail studies have explored employee loyalty and have instead focused upon the loyalty of customers. This quantitative and qualitative exploratory study of store employees in three UK retailers aims to explore how employee loyalty manifests itself in a retail context. It proposes that employee loyalty in this industry is multi-faceted and can be understood in relation to commitment to the retailing industry, the retailer and the store. The findings also suggest that, due to their domestic circumstances, female general assistants are more likely to be loyal to their store than men.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: employees; human resources; loyalty; retailing

Document Type: Research Article

Affiliations: Nottingham Business School, Nottingham Trent University, Nottingham, UK

Publication date: 2008-09-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more