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Project management in retailing: integrating the behavioral dimension

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The retail environment is globalizing, requiring high levels of consistent experimentation. Project management can be used to help retailers test new ideas and implement the most successful ones. Unfortunately, project management in the retail setting often delivers unsatisfactory results. Project management has traditionally focused on conventional planning tasks. The people dimension is often overlooked as a key to project management success. However, human behavior is particularly important in the retail setting, where projects are generally focused on testing new concepts, increasing collaboration, and implementing new technologies. This research examines the role of the behavioral dimension in retail project management and supports the view that the behavioral dimension is central to retail project management success.

Keywords: change management; organizational behavior; project management; retail management; retail technology; service quality

Document Type: Research Article


Affiliations: 1: University of St Gallen, Switzerland 2: Texas Tech University, USA 3: Brigham Young University, USA

Publication date: July 1, 2008

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