The role of wholesalers in developing countries
Abstract:This article posits that the role of wholesalers in underdeveloped economies has been a neglected topic. The authors note the importance of wholesalers as an institution in the distribution sector of emerging economies. It is maintained that wholesalers in these countries are a necessary ingredient for achieving distribution effectiveness and perhaps efficiency. Two research propositions are presented to develop this neglected but extremely critical topic.
Document Type: Research Article
Affiliations: Department of Marketing and Logistics, Coggin College of Business, University of North Florida, Jacksonville, Florida, USA
Publication date: September 1, 2007