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The role of wholesalers in developing countries

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This article posits that the role of wholesalers in underdeveloped economies has been a neglected topic. The authors note the importance of wholesalers as an institution in the distribution sector of emerging economies. It is maintained that wholesalers in these countries are a necessary ingredient for achieving distribution effectiveness and perhaps efficiency. Two research propositions are presented to develop this neglected but extremely critical topic.

Keywords: Wholesaling; economic development; less-developed countries

Document Type: Research Article


Affiliations: Department of Marketing and Logistics, Coggin College of Business, University of North Florida, Jacksonville, Florida, USA

Publication date: 2007-09-01

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