Enabling and inhibiting factors in adoption of Electronic-Reverse auctions: A longitudinal case study in grocery retailing

Authors: Martinelli, Elisa; Marchi, Gianluca

Source: The International Review of Retail, Distribution and Consumer Research, Volume 17, Number 3, July 2007 , pp. 203-218(16)

Publisher: Routledge, part of the Taylor & Francis Group

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The paper aims to explore the factors that enable or inhibit the use of Electronic-Reverse Auctions (E-RAs) in the buying process of a large food retail organization, through a category management perspective. Using a case-study analysis based on in-depth interviews, examination of internal documents, simulation and direct observation of some E-RAs, we studied the experience of an Italian-based retailer conducting E-RAs during a two-year period. This approach enabled us to propose an E-RAs development model in retail buying groups, discussing enabling and inhibiting factors such as product, market, organizational and strategic factors. Propositions are developed to stimulate thought and provide guidance for future research.

Keywords: Electronic-Reverse Auctions (E-RAs); Italy; category management; grocery; supplier - retailer relationships

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/09593960701368721

Affiliations: Business Economics Department, Modena and Reggio Emilia University, Modena, Italy

Publication date: July 1, 2007

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