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Wal-Mart's entry into Japan as discussed in three domestic trade journals

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Wal-Mart entered Japan in March 2002 by taking control of Japanese retailer Seiyu and has since then made significant efforts to reorganize the company. In the course of its entry into Japan, Wal-Mart has become a catalyst for innovation and change in the Japanese retail sector. In this process, Japan's trade journals, with their detailed and diverse coverage, are playing an important role. While at first sight they just seem to be spreading information, at second sight they offer a platform for retailers and suppliers to communicate amongst themselves and with each other. This article looks at the coverage of Wal-Mart's activities as seen in three leading Japanese trade journals. The applicability of Every Day Low Price policies, store development, retailer-supplier relationships and general aspects of the reorganization of Seiyu were identified as the main areas of discussion, and it is shown how the entry of Wal-Mart has led to a broad reassessment of the Japanese retail industry as a whole.
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Keywords: Japan; Wal-Mart; internationalisation; retailing; trade press

Document Type: Research Article

Affiliations: Department of Japanese Studies, National University of Singapore, Singapore

Publication date: 2007-02-01

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