Skip to main content

How does the perceived retail environment influence consumers' emotional experience? evidence from two retail settings

Buy Article:

$55.00 plus tax (Refund Policy)


This study examines the relationships that exist between consumers' perceptions of a retail environment and their emotions, satisfaction and behavioural intentions with respect to that shopping setting. A model of these relationships is developed and then tested in two distinct retail settings-shopping centres and traditional retailing areas. The results show that, in general, positive perceptions of a retail environment have a positive influence on positive emotions, on repatronage intentions, and on the desire to remain longer in the shopping area in both retail settings. However, some interesting differences emerge between shopping centres and traditional retailing areas: (i) the internal environment has a stronger effect on emotions in shopping centres than in traditional retailing areas; and (ii) the internal environment has a negative effect in shopping centres on the disposition to pay more.

Keywords: Shopping centres; emotions; physical environment; repatronage intentions; satisfaction; traditional retailing

Document Type: Research Article


Affiliations: 1: Department of Marketing, Facultad de Economía, Universitat de València, Spain 2: IESEG School of Management, Lille, France 3: Université Catholique de Louvain, Louvain-La-Neuve, Belgium, IESEG School of Management, Lille, France

Publication date: 2006-12-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more