Skip to main content

Investigating the consumer–environment interaction through image modelling technologies

Buy Article:

$55.00 plus tax (Refund Policy)

Abstract:

This study uses an innovative research tool to evaluate the hypothesis of a consumer–environment interaction. A new computer graphics methodology keeps track of the time spent and the number of purchases made during shopping, together with several other behavioural measures. A laboratory experiment uncovered an interaction effect in dwell time and number of purchases between the type of shopping trip (fill-in trip vs. major trip) and the consumers' layout preference. Shoppers taking major trips were more prone to shop in a free-form layout, whereas those taking fill-in trips tended to prefer a grid layout. The article discusses implications for research and practice, identifying areas for future research.

Keywords: Consumer; interaction; layout; shopping plans; store environment

Document Type: Research Article

DOI: https://doi.org/10.1080/09593960600980212

Affiliations: 1: Istituto di Economia & Marketing, Università IULM, Milan, Italy 2: Department of Consumers and Business Communication, Università IULM, Milan, Italy

Publication date: 2006-12-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more