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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 16, Number 4, September 2006

The international transfer of store brand image
pp. 395-413(19)
Authors: Burt, Steve; Mavrommatis, Alexis

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The influence of price and brand loyalty on store brands versus national brands
pp. 433-452(20)
Authors: Rondán Cataluña, Francisco; García, Antonio; Phau, Ian

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Store brands vs. manufacturer brands: Consumer perceptions and buying of chocolate bars in Finland
pp. 471-492(22)
Authors: Lybeck, Annika; Holmlund-Rytkönen, Maria; Sääksjärvi, Maria

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