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New directions for international retail joint venture research

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This paper contends that a range of questions arising from the geographical and organizational dynamics of international retail joint ventures have been bypassed by studies in the international retail field. It argues that, despite its importance as a corporate growth strategy, comparatively less is known about the way in which retailers have employed joint ventures in international markets. Based on a review of the literature and illustrated with examples of international retail joint venturing activity, this paper reveals several gaps in our understanding of the internationalization process of retail firms. Suggestions for further research are made throughout the paper on the basis of gaps in the retailer internationalization literature.

Keywords: International joint ventures; entry modes; internationalization; market entry; retailing

Document Type: Research Article


Affiliations: Aston Business School, Aston University, Birmingham, UK

Publication date: 2006-05-01

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