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The role of medium-sized firms in retail change in Japan

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The processes and structures in the retail sector in Japan frequently are characterised as very traditional. Since the decade of slow growth in the 1990s a small group of medium-sized retail firms have adopted strategies that have allowed growth in sales and profit. These medium-sized firms, that are present in several sub-sectors of retailing, are becoming, through strategies focused on localisation and ‘newness', the role models and catalysts for a more general change that is spreading through Japanese retailing.

Keywords: Japan; innovation; localisation; marketing strategy; retailing; structural change

Document Type: Research Article


Affiliations: 1: University of Edinburgh, ESADE, Barcelona and UMDS, Kobe, Japan 2: ESADE, Barcelona, Spain

Publication date: October 1, 2005

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