Skip to main content

An Institutional Perspective on Retail Internationalization Success: Home Depot in Chile

Buy Article:

$53.17 plus tax (Refund Policy)

Abstract:

This study utilizes institutional theory to assess the effect of the host institutional environment on the success of internationalizing retailers. According to this framework, retailers succeed in international markets when they adapt their retail format and practices to the salient institutional norms in the host market and achieve legitimation from the relevant social actors. This framework was used in a case study of Home Depot's entry into Chile in 1998 and its exit three years later. Findings showed that Home Depot lacked legitimacy in Chile because they failed to offer the range of merchandise and store atmosphere demanded by the traditional family shopping activity, and because their management team did not embed themselves in the broader social network. It was also apparent the competition had anticipated and responded to Home Depot's source of competitive advantage and that Home Depot's scale was not great enough to command any advantages in the supply chain network.

Keywords: Chile; Retail; home depot; internationalization; legitimacy; success

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/0959396042000178179

Affiliations: 1: Escuela de Negocios Universidad Adolfo Ibáñez Santiago Chile 2: Queen's School of Business Queen's University Kingston Canada

Publication date: April 1, 2004

More about this publication?
routledg/rirr/2004/00000014/00000002/art00001
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more