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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 14, Number 1, January 2004

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Guest Editorial
pp. 1-5(5)
Authors: Colla, Enrico; Dupuis, Marc

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Retail Micro-Marketing Strategies and Competition
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The Use of a Retail Store Database for Brand Choice Analysis
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The Dimensionality of Price Perceptions: A Cross-Cultural Comparison of Asian Consumers
pp. 83-100(18)
Authors: Sternquist, Brenda; Byun, Sang-Eun; Jin, Byoungho

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Relationships in Franchised Distribution System: the Case of the Spanish Market
pp. 101-127(27)
Authors: Bordonaba-Juste, María Victoria; Polo-Redondo, Yolanda

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Possible Applications of Survival Analysis in Franchising Research
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Authors: Perrigot, Rozenn; Cliquet, Gerard; Mesbah, Mounir

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