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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 14, Number 1, January 2004

Guest Editorial
pp. 1-5(5)
Authors: Colla, Enrico; Dupuis, Marc

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Retail Micro-Marketing Strategies and Competition
pp. 7-18(12)
Authors: Ziliani, Cristina; Bellini, Silvia

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The Use of a Retail Store Database for Brand Choice Analysis
pp. 19-29(11)
Authors: Berné, Carmen; Cortiñas, Mónica; Elorz, Margarita; Múgica, José

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The Dimensionality of Price Perceptions: A Cross-Cultural Comparison of Asian Consumers
pp. 83-100(18)
Authors: Sternquist, Brenda; Byun, Sang-Eun; Jin, Byoungho

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Relationships in Franchised Distribution System: the Case of the Spanish Market
pp. 101-127(27)
Authors: Bordonaba-Juste, María Victoria; Polo-Redondo, Yolanda

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Possible Applications of Survival Analysis in Franchising Research
pp. 129-143(15)
Authors: Perrigot, Rozenn; Cliquet, Gerard; Mesbah, Mounir

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