Skip to main content

Perceived risk and risk-reduction strategies in Internet shopping

Buy Article:

$47.50 plus tax (Refund Policy)

This article focuses on the appearance of new kinds of risk and new risk-relievers in electronic buying situations. A qualitative study was conducted in order to identify risk dimensions and risk-relievers. The links between risk and risk-relievers were taken into account. A quantitative survey was also conducted in order to measure perceived risk level and risk-reliever utility, and to present a cluster analysis of consumer riskreduction behaviour based on risk-reliever utility scores.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: CLUSTER ANALYSIS; E-BUSINESS; INTERNET; PERCEIVED RISK; RISK-REDUCTION

Document Type: Research Article

Publication date: 2002-10-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more