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Key factors in shopping centre management: evidence from Spain

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Abstract:

This paper highlights the importance of adopting a strategic approach to shopping centre management as competition in the industry becomes more intense. The starting point is a reflection on the sources of competitive advantage for a shopping centre. This is complemented by an empirical investigation aimed at managers of Spanish regional shopping centres. The survey identifies the priorities of shopping centre managers by highlighting the resources and capabilities considered most influential in shopping centre performance. This paper also analyses variables that may affect the relevance assigned to such resources: size and age of shopping centres and the perception of the competitive environment.

Keywords: SHOPPING CENTRE MANAGEMENT; SHOPPING CENTRE STRATEGY AND MARKETING; SPAIN

Document Type: Research Article

DOI: https://doi.org/10.1080/09593960210151144

Publication date: 2002-10-01

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