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Retail is detail: cross-national variation in the character of retail selling in Paris and Dublin

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In this article the processes of selling to customers in multi-national fashion stores in Paris and Dublin are compared. It is argued that the cross-national differences identified are related to differences in both national institutional structures and the organization of urban form. Intermediary societal effects theory is expanded on to explain the cross-national differences in selling patterns. Societal effects theorists argue that cross-national differences in institutional structures (such as education, training and industrial relations systems) affect the organization of production in countries. These arguments are expanded in relation to cross-national differences in retail systems and a wider range of cultural factors which can affect consumption processes. The combination of these three approaches is applied to provide a theoretical understanding of how processes of selling differ between Paris and Dublin.
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Keywords: CROSS-NATIONAL VARIATIONS; DUBLIN CITY CENTRE; NON-FOOD RETAILING; PARIS CITY CENTRE; PROCESSES OF SELLING

Document Type: Research Article

Publication date: 2001-10-01

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