The impact of vendor incentives on Quick Response
Quick Response (QR) is an important business strategy that was initiated in the mid 1980s to deal with competition, slow growth, and reduced margins in the apparel industry. The purpose of this paper was to explore QR strategies focusing on the development of vendor partnerships. A vendor partnership model of QR implementation and channel relationships was developed using an exploratory sample of US retail firms. The model was tested using correlation analysis. Major findings indicated that these firms gave vendors incentives to adopt QR and that firms having more advanced QR programmes perceived fewer problems than those with less advanced programmes. A partial relationship was found between QR and improved financial performance. Finally, the length of time firms had been practicing QR did not guarantee a more advanced QR programme.
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