Diversity in deprivation: exploring the grocery shopping behaviour of disadvantaged consumers

$53.17 plus tax (Refund Policy)

Buy Article:

Abstract:

Social exclusion has received much attention in recent years among governments and policy makers. While there are many aspects of social exclusion, of particular interest to marketing and consumer behaviour is the issue of the accessibility of consumer goods and services to socially excluded groups. The purpose of the research reported in this paper is to contribute to the understanding of the grocery shopping behaviour of disadvantaged consumers. The research was conducted with a sample of consumers living in a deprived residential area in Scotland. While the participants were mainly characterized as 'economic shoppers', they were heavily dependent on the local convenience stores, due, mainly, to the financial and mobility restrictions they faced. The experience of 'social exclusion' was not homogeneous within the sample, varying with other aspects of disadvantage, including social support networks, illness, age, family situation and mobility. The implications of this research are discussed and potential research directions highlighted.

Keywords: COMMUNITY; DISADVANTAGED CONSUMERS; GROCERY SHOPPING; SHOPPING MOTIVES; SOCIAL EXCLUSION

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/09593960122639

Publication date: April 1, 2001

More about this publication?
Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more