Skip to main content

Outshopping behaviour: an explanation of behaviour by shopper segment using structural equation modelling

Buy Article:

$55.00 plus tax (Refund Policy)

Outshopping is defined as the purchase of goods by consumers outside their local shopping area. Structural equation modelling was applied to the data to confirm relationships previously reported in the literature and relationships established through causal path method. Anticipated linkages explaining outshopping behaviour by shopper segment are argued from shopper segment descriptors, and separate models of outshopping behaviour presenting different causal explanations are tested for each segment. While outshopping behaviour for the total sample is explained through a model containing several constructs, multiple variables and direct and indirect paths, when outshopping behaviour is examined by shopper segment, different patterns emerge. Aspects important to specific shopper groups dominate their evaluation of a specific shopping area, and this evaluation contributes directly and, for some shopper segments indirectly, to outshopping through trading area commitment. A segmentation approach to understanding outshopping behaviour provides shopping centre managers with information to support retail strategy development.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: MARKET SEGMENTATION; OUTSHOPPING; RETAILING; STRUCTURAL EQUATION MODELLING

Document Type: Research Article

Affiliations: School of Marketing and Management, Charles Sturt University, Bathurst 2795, Australia. Tel: +63 384 293, Fax: +63 384 769

Publication date: 2000-07-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more