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Income and time pressure: a person-situation grocery retail typology

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Abstract:

A person-situation segmentation framework is proposed. The demographic variable 'income' and the situational variable 'time pressure' were integrated and applied to grocery retail shopping. Using a combination of individual scanning data and a mail survey, we divided a sample of moderate to frequent grocery shoppers in a large Belgian retail organization into four grocery-shopping segments - 'money-poor, time-rich', 'money-poor, time-poor', 'money-rich, time-rich' and 'money-rich, time-poor'. Significant differences existed between these segments in several demographic, behavioural and attitudinal characteristics, including: demographic - age, composition and size of household, number of children at home, marital status, location, education and occupation; behavioural - amount spent in the store, buying pattern for different product categories and different task definitions; attitudinal - overall attitude towards grocery shopping and different grocery-shopping attribute saliences.

Keywords: DEMOGRAPHIC VARIABLES; GROCERY RETAIL SHOPPER TAXONOMY; MARKET SEGMENTATION; RETAILING; SITUATIONAL VARIABLES

Document Type: Research Article

DOI: https://doi.org/10.1080/095939600342334

Publication date: 2000-04-01

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