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Who's responsible for the food shopping? A study of young Scottish couples in their 'honeymoon' period

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Abstract:

This paper is based on a mainly qualitative study of 22 recently married or cohabiting Scottish couples who have set up home together. The research focuses on their food shopping habits in this period of transition as they adjust to living together. Despite the increased involvement of men the findings suggest that much of the responsibility for food shopping still fell on the women in the study. Control over what was bought raised some interesting questions about the concept of the woman as 'gatekeeper' and primary target for food marketers.

Keywords: CONSUMERS; CONTROL; DOMESTIC DIVISION OF LABOUR; FAMILY FOOD SHOPPING; RESPONSIBILITY

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/095939600342406

Publication date: January 1, 2000

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