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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 10, Number 1, 1 January 2000

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Supermarkets in China: the case of Shanghai
pp. 1-21(21)
Author: Goldman, Arieh

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An exploration of in-store brand-extension commitment efforts: or is brand loyalty always a good thing to have?
pp. 23-39(17)
Authors: Verbeke, Willem; Ginkel, Xander Van; Borghgraef, Stefan; Farris, Paul

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Modes of goods acquisition in deprived neighbourhoods
pp. 73-94(22)
Authors: Williams, Colin C.; Windebank, Jan

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Value-oriented brand positioning
pp. 95-112(18)
Authors: Herrmann, Andreas; Huber, Frank

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Book reviews
pp. 113-118(6)

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