Grocery shopping and an ageing population: research note
This study focuses on grocery shopping and an ageing population. It hypothesizes that as a population ages so there will be a change in preferences for certain service and product factors associated with grocery shopping. Survey responses were collected from 393 people and the results confirmed the expectations. To analyse the data, a multiplicative determinance model was used. The study concludes with a discussion of the implications of the findings for retailers.
Keywords: GROCERY SHOPPING; MATURE ADULT MARKET; OUTLET PREFERENCE; SHOPPING ATTRIBUTES
Document Type: Research Article
Publication date: 01 October 1999
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