Grocery shopping and an ageing population: research note

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Abstract:

This study focuses on grocery shopping and an ageing population. It hypothesizes that as a population ages so there will be a change in preferences for certain service and product factors associated with grocery shopping. Survey responses were collected from 393 people and the results confirmed the expectations. To analyse the data, a multiplicative determinance model was used. The study concludes with a discussion of the implications of the findings for retailers.

Keywords: GROCERY SHOPPING; MATURE ADULT MARKET; OUTLET PREFERENCE; SHOPPING ATTRIBUTES

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/095939699342499

Publication date: October 1, 1999

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