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Home / The International Review of Retail, Distribution and Consumer Research, Volume 8, Number 4

Publisher: Routledge, part of the Taylor & Francis Group

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Volume 8, Number 4, 1 October 1998

Conditions of consumer information seeking: theoretical foundations and empirical results of using interactive multimedia systems
pp. 361-381(21)
Author: Swoboda, Bernhard S.

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Customer recall of promotional displays at supermarket checkouts: arousal, memory and waiting in queues
pp. 383-398(16)
Author: Bennett, Roger

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Measuring retail productivity: monetary vs physical input measures
pp. 399-413(15)
Authors: Reardon, James; Vida, Irena

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Optimization models for assessing marketing efficiency in multi-branch organizations
pp. 415-443(29)
Author: Athanassopoulos, Antreas D.

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Towards a framework for the study of franchising as an operating mode for international retail companies
pp. 445-467(23)
Author: Quinn, Barry

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Book reviews
pp. 469-473(5)

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