Conditions of consumer information seeking: theoretical foundations and empirical results of using interactive multimedia systems
Abstract:Intelligent technologies are supporting new product information systems capable of a dialogue with consumers. Which are the conditions determining whether consumers use these systems? The analysis will show that a successful implementation of interactive media is chiefly dependent on the consumers' choice to use them as a means of information. Based on a deterministic approach, contact with and use of interactive media prove to be dependent on predispositional determinants. The main question is in how far individual predispositions generally determine the use of interactive media andbroadening the deterministic approach- how far they determine specifically the motives and the conditions for contact with media.
Document Type: Research Article
Publication date: October 1, 1998