ISSN 0959-3969 (Print); ISSN 1466-4402 (Online)
Publisher: Routledge, part of the Taylor & Francis Group
Conditions of consumer information seeking: theoretical foundations and empirical results of using interactive multimedia systems
Swoboda, Bernhard S.
Customer recall of promotional displays at supermarket checkouts: arousal, memory and waiting in queues
Measuring retail productivity: monetary vs physical input measures
Reardon, James; Vida, Irena
Optimization models for assessing marketing efficiency in multi-branch organizations
Athanassopoulos, Antreas D.
Towards a framework for the study of franchising as an operating mode for international retail companies