ISSN 0959-3969, Online ISSN: 1466-4402
Publisher: Routledge, part of the Taylor & Francis Group
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Conditions of consumer information seeking: theoretical foundations and empirical results of using interactive multimedia systems
Swoboda B. S.
Customer recall of promotional displays at supermarket checkouts: arousal, memory and waiting in queues
Measuring retail productivity: monetary vs physical input measures
Reardon J.; Vida I.
Optimization models for assessing marketing efficiency in multi-branch organizations
Athanassopoulos A. D.
Towards a framework for the study of franchising as an operating mode for international retail companies
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