Skip to main content

Retailer buying behaviour: a review

Buy Article:

$47.50 plus tax (Refund Policy)

With centralized buying organizations, growth in market coverage and turnover, retailers have become gateways to the consumer markets. Therefore, knowledge about retailers's and trade buyers' buying behaviour has become important to producers. We review the literature on retailer buying behaviour and find that research findings appear scattered and unrelated. Most of the previous research has been concerned with generating lists of criteria used by retailers when deciding whether or not to accept a new product. Other areas that have caught the interest of researchers are: the role of buying committees, the relationship with manufacturers, European buying alliances, the use of information, retail buyer task, sales staff influences, acceptances of trade deals, country or origin effects and new information technology.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: ASSORTMENT; BUYING CRITERIA; RETAILER BUYING BEHAVIOUR; RETAILING; REVIEW

Document Type: Research Article

Publication date: 1998-07-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more