Skip to main content

The price-quality relationship: Does it hold true for Russian and Polish consumers?

Buy Article:

$53.17 plus tax (Refund Policy)

Abstract:

This study examined the relationship between quality evaluations and price estimations of apparel products for Russian and Polish consumers. The effects of country of origin on Russian and Polish perceptions of quality and estimation of retail price were also studied. Data were collected in Moscow, Warsaw and Katowice using a 4 (country of origin) x 2 (store type) factorial experimental design. Countries of origin included in the study were the USA, China, Germany and Russia or Poland. A positive, moderately strong relationship between price and quality was found. Polish price estimates were higher than Russian price estimates for most products. Price and quality perceptions varied by country of origin for both groups of consumers, with Western products generally receiving higher price and quality estimates.

Keywords: CONSUMER BEHAVIOUR; COUNTRY OF ORIGIN; POLAND; PRICEQUALITY; RUSSIA

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/095939698342869

Publication date: January 1, 1998

More about this publication?
routledg/rirr/1998/00000008/00000001/art00003
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more