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Strategy and strategists: evidence from an early retail revolution in Britain

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Despite recent interest in the strategic component of retailer locational change relatively little attention has been given to the role of the strategist in the locational process. This paper addresses this issue through a detailed study of the historical-geographical development of the retail branch network of Montague Burton Limited. Concentrating on two periods of growth during the first half of the twentieth century it explores the role of the strategist in determining locational change and sets this within the wider context of on-going structural change. The paper concludes by suggesting further avenues of enquiry which would help our understanding of the strategy-strategist nexus in the retail industry.
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Keywords: DECISION MAKING; RETAIL HISTORY; RETAIL LOCATION; RETAIL STRATEGISTS; RETAIL STRATEGY

Document Type: Research Article

Publication date: 1997-01-01

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