The Impact of Social Media in Review

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Abstract:

Today, the impact of social media (SM) and social network services are undeniable. Social web applications are particularly so pervasive that finding innovative ways to incorporate them into our everyday lives for profit or educational use is a constant activity for some. The purpose of this study is to identify best practices acknowledged through scholarly literature for professionals and to highlight the common ways to improve the use of social web tools. Through a comprehensive literature review, this study illustrates how an effective communication synergy can be developed through the use of various social mediums for sustainable user engagement online.

Keywords: connecting; engaging; social media; social networking; social technology; sustainability; synergy; use case

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/13614576.2012.673425

Affiliations: Jvenu, LLC, Garner,North Carolina, USA

Publication date: May 1, 2012

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