The persistence of gender discrimination in China - evidence from recruitment advertisements

In this paper we present an analysis of recruitment advertisements that suggests that Chinese employers frequently discriminate on gender grounds, both directly and indirectly. We illustrate how employers continue to use entrenched stereotypes and perpetuate highly segregated expectations of men and women's roles at work, predominantly to the detriment of women and hindering their progress in the labour market. The paper concludes that while employers' recruitment practices are not the only cause of women's continued labour-market disadvantage - and are in themselves a function of the wider of economic, socio-cultural and ideological factors that underlie it (Kitching 2001; Patrickson 2001; Leung 2003; Cooke 2005) - a change to employer behaviour in this area is a necessary and potentially achievable step forward towards greater equality.