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Visualizing strategic change in an educational development centre with product-based analysis

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Product-based analysis (PBA) is a new way of modelling the strategic direction of an educational development centre (EDC). It was developed within an English EDC to complement other strategic techniques, providing a means of visualizing the overall strategy. This critique of PBA is set in the context of global university reforms, restructurings and economic constraints that EDCs mirror in miniature. The case for PBA is demonstrated through two exemplars, one retrospective, the other applied to the same group, now dispersed several years on, as it sets out a collaborative strategy to address the future uncertainties shared by many EDCs.

Keywords: academic development; case study; educational development centres; higher education strategy; product-based analysis

Document Type: Research Article


Affiliations: Centre for Educational Research, Coventry University, Coventry, UK

Publication date: September 1, 2013

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