When in Doubt, Choose “B”

Author: Pattee, Amy

Source: Feminist Media Studies, Volume 9, Number 2, June 2009 , pp. 193-207(15)

Publisher: Routledge, part of the Taylor & Francis Group

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Abstract:

The interactive personality quiz regularly featured in teenage girls' magazines is a unique feature of the monthly publications. Using Hall's model of communication, I examine the ways in which the magazines encode information within the texts of the quizzes, paying special attention to the connotations that emerge from the structure of the quiz text, and the ways the quizzes operate to ensure the same disciplinary messages are presented to all readers.

Keywords: teenage girls' magazines; adolescent girls; magazine quizzes

Document Type: Research article

DOI: 10.1080/14680770902814843

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