Untangling the Antecedents and Covariates of E-Commerce Trust: Institutional Trust vs. Knowledge-Based Trust

Authors: Wingreen, Stephen; Baglione, Stephen

Source: Electronic Markets, Volume 15, Number 3, 01Aug2005 , pp. 246-260(15)

Publisher: Routledge, part of the Taylor & Francis Group

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Abstract:

Through experimentation, we establish a causal relationship between structural assurance and both vendor trustworthiness (knowledge-based trust) and technology trustworthiness (institution-based trust). We expand the definitions of structural assurance and institution-based trust to include the element of security measures employed by the marketplace technology. Situational normality demonstrates a causal relationship with technology trustworthiness, and with vendor trustworthiness, the latter only when the covariates of familiarity with the Internet and a person's initial trust are controlled.

Keywords: institution-based trust; knowledge-based trust; structural assurance; situational normality; controlled experiment

Document Type: Research article

DOI: 10.1080/10196780500209010

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