Author: Walden E.

Source: Electronic Markets, Volume 10, Number 4, 1 October 2000 , pp. 244-249(6)

Publisher: Routledge, part of the Taylor & Francis Group

Abstract:

Online communities are an integral part of the Internet. However, it is not entirely clear exactly what the value propositions of online communities are, and how firms should leverage them. This paper is an attempt to describe some of the value propositions of online communities and to suggest control structures that firms should employ to maximize community value. The general trend that emerges is that, under the conditions described in the paper, firms should take an arms-length approach to the management of online communities.

Keywords: COMMUNITY; TRUST; INCOMPLETE; CONTRACTS

Language: English

Document Type: Research article

Publication date: 2000-10-01

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