Real-estate War in Cyberspace
Source: Electronic Markets, Volume 9, Number 1, 1 April 1999 , pp. 37-44(8)
Abstract:
We explore how electronic commerce, the World Wide Web in particular, is affecting the real-estate industry. Real estate is a promising setting for studying e-commerce because it is: information-intensive and information driven; transaction-based; with many market-intermediaries; and experiencing on-going IT-related changes. We analyze a real-estate transaction to suggest where IT might change the process of buying or selling a house. This analysis suggests that web-based commerce is eroding the information monopoly of real-estate agents and that e-commerce applications have the potential to drastically change current practices.Keywords: ESTATE; ELECTRONIC; COMMERCE; DISINTERMEDIATION; ELECTRONIC; MARKETS
Language: English
Document Type: Research article
Publication date: 1999-04-01
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