The Passion of the Tebow: Sports Media and Heroic Language in the Tragic Frame
Author: Butterworth, Michael L.
Source: Critical Studies in Media Communication, Volume 30, Number 1, 1 March 2013 , pp. 17-33(17)
Abstract:As one of the most widely covered athletes of recent years, Tim Tebow is both beloved and resented. In this essay, I critique sports media coverage of Tebow to demonstrate how tragic framing constitutes this opposition. By emphasizing his character both as a football leader and a Christian missionary, sports media frame Tebow in transcendental terms, the consequence of which is a discourse of absolutism and symbolic division. What is required, therefore, is a turn to Kenneth Burke's notion of the comic frame, a position of humility that is well-suited to the agonistic ethos of commercial sport.
Document Type: Research Article
Publication date: March 1, 2013